Meet Your Tennis Coach
At just 23 years old, Nikolai Micallef, the young aspiring tennis coach, has carved a distinctive niche in the realms of SEO and digital marketing. Currently spearheading SEO initiatives at Betsson Group, Nikolai combines his in-depth knowledge of business and information technology with a passion for the digital world.
A proud alumnus of the University of Malta, he graduated in 2022 with a Bachelor of Science (Honours) in Business and Information Technology. His academic journey was marked by leadership, as evidenced by his role at the helm of ICTSA. This is a key student organisation at the Faculty of ICT. One can say that being a tennis coach also reflects the skills of a leader, right?
Nikolai’s expertise isn’t confined to academia. His certification as a Digital Marketing Professional from the Digital Marketing Institute stands as a testament to his commitment to staying ahead in the dynamic landscape of digital marketing. His diverse skill set was honed during his tenure at a startup, where he was the maestro of marketing strategies, single-handedly managing and implementing cutting-edge trends across the company.
Beyond the digital realm, Nikolai is the sole founder of Guide My Tennis. This is a platform that reflects his profound love for the sport. As a tennis coach, player, and avid blogger, his life revolves around tennis, offering him a unique blend of professional insight and personal passion. Remarkably, he shares his birthday with tennis legend Roger Federer, a serendipitous link to his favourite sport.
Nikolai’s interests extend beyond the tennis court. He’s an ardent traveller, a lover of nature hikes, and has a fascination with exotic animals. His diverse hobbies underscore his dynamic personality, making him not just a proficient professional but also a vibrant and engaging individual.